Process
The goal for this brand was to be very bright and bubbly while also being unconventional and a little disturbing. A representation of drinking alcohol at its finest. The illustrations for the labels, and advertisements were made in Procreate while the pattern and logos were made in Illustrator and assembled in InDesign. The photos were edited in Photoshop to make the food and drink more appetizing than it looks in the raw footage. The caps of the beer bottle were painted over their original black colour to match the brands colours.
