Process
The logo for Pinedale is very simple with a simplified pinecone as the brand mark. The illustration was quickly sketched then put into Photoshop. The entire illustration was made with a chalk texture brush giving it a soft hand drawn look. The illustration is from Spruce Cinnamon flavoured coffee and the image depicts the flavour beautifully. The scene takes place in a dark cold pine forest and the bonfire in the middle of the clearing brings the warmth of the cinnamon back into the illustration.
